Radio stations have employed tricks since the beginning of broadcasting to make music sound better ‘on the radio’. Have you ever heard a song on the radio then gone out to buy it and noticed that it didn’t sound quite the same on your mp3 player or stereo system?
Why does music sound different on the radio?
A trick that many radio stations use to make the music they play sound brighter is to speed all the songs up ever so slightly by 2%. They also have a range of compression and audio processing equipment based at the transmitter to help push the dynamic range to the maximum.
How can you make music you play on the radio, in a club or at a party sound better and brighter? How can you place your brand name, DJ name or radio station name and slogan into the mind of your audience?
The answer is… the Power Intro! You can get any message mixed into the start of a song so that it runs seamlessly up to the opening lyric. The listener will hear your message and associate it with the song. So every time that song is played on your radio station, at a club or somewhere else – bingo – they’ll remember your message!
About the author
Mike Russell is a radio presenter, radio producer and the founder and director of Music Radio Creative. In addition to audio production Mike has a keen interest in internet marketing, social media and SEO. You can find Mike Russell on Google+.
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