A few notes that manage to stay imprinted on your brain can do wonders for a brand.
The BBC News Magazine have written a super article on the art of sonic branding and the use of jingles in radio adverts.
They even caught up with the composer of one of the most famous sonic brands in musical history – the ‘Intel Bongs’ man!
About the author
Mike Russell is a radio presenter, radio producer and the founder and director of Music Radio Creative. In addition to audio production Mike has a keen interest in internet marketing, social media and SEO. You can find Mike Russell on Google+.
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